Key Strengths and Weaknesses of Facebook Advertising
One of the key strengths of advertising on Facebook is that you can target your intended demographic by age or location, jobs or interests. This means your advertising is likely to be much more effective. For example, for Go Slow Tours, its important the people we target have an interest in meditation, walking and Irelands culture and history. If they are Facebook users, they are likely to have opened links and articles on these subjects in the past. As Jaya is a German and Italian speaker, we hope to attract people from Germany and Italy, and we can target them in our Facebook advertising.
Facebook allows you to use a wide range of Ad types such as videos, photos, stories which keeps peoples interest and allows you to target different types of people i.e. people who like images, information, stories etc. With Facebook you chose your budget for each ad and compared to a lot of other advertising it is low cost for high reward.
When creating your ads on Facebook, you can choose your goal i.e. do you want to drive more traffic to your page or boost post engagement. You can track your advertising campaign’s progress and know exactly how much you’re investing and how it’s preforming at any time. This allows you to make strategic targeting decision for future advertising.
As Facebook advertising can be linked to Instagram this can increase the reach of your ads to younger people or people who prefer Instagram to Facebook.
Facebook has of course a huge audience with nearly 3 billion active monthly users. This is both an advantage and can lead to some disadvantages.
The weaknesses of Facebook Advertising are that to be successful, you need extensive knowledge of your target audience and how to connect with them, so if you fail to do this you can lose money. It is a big investment of your time and money, so either you need to have the skills to make it worthwhile or be willing to develop them or pay someone to do it for you.
There is high competition so you will need to make a big effort for your ads to stand out over similar businesses.
Unhappy customers can voice their complaints publicly on Facebook, so it is important to handle these complaints well, as it can tarnish your reputation. On the plus side, customers who have had a positive experience can boost your brand. Facebook is also a good place to get important feedback to make improvements to your business.
Facebook is not popular with some demographics such as younger people (under 25) or older people (over 65). If either of those are your target market, advertising on Facebook is not for you.
Bibliography
Copyright © 2023 Go Slow Tours - All Rights Reserved.
Powered by GoDaddy